Tips on Promoting Your Books, part 2

 Last week, I wrote some tips on how to decide when to promote your books and a few ways to do so. This week, we’ll go through a tips on deciding what price, how to get into the big sites, and more. If you need any help in your publication process, check out my page For Authors or send me an email. If I don’t know the answer, I probably know someone who does.

Choosing the discount

If you are new to book promotions, this may sound backwards, but if you have more than one book published, the best way to promote it, get more reviews, and promote your other books, is to put one book on sale for free and then promote it heavily. It works, trust me. If you are going to do this, though, I suggest you leave your other books full price. That way you should easily earn back any money you spend to promote the book and then some.

If you have published only one book and sales have stagnated, keep writing and editing the next book and then run a Kindle Countdown. But please don’t make a rookie mistake and only discount it to $1.99. I highly recommend doing a 1 price increment change starting at $0.99. It might not make as much money for you per book, but you’ll get more sales which will get you more money. $1.99 seems to be the dead price for books. People are more willing to spend $0.99 or $2.99 than $1.99 on an eBook.

One last hint: If you’ve only written books that have nothing to do with each other, you might want to consider trying to make one of those books into a series. Series’ sell better and are easier to promote. For instance, you put Book #1 for free and get a few promotion ads. People visit your Amazon page for Book #1 and see that it’s the first in a series. They get the free book and decide to spend the $2.99 to get Book #2. Then once they’ve read those two books and fall in love with the characters, they go back to your Amazon page and get Book #3, Book #4, and so on and so forth. See how that goes? After they’ve finished that series, then they might go and see if you have any other books written in that genre.

Now on to how to get into the big’uns.

I’ve decided to bite the bullet. Help!!!

First, calm down. I know it’s a big decision. And a lot of money. And a lot of time. Take a deep breath in. Let it out slowly. Now repeat that a couple of times.

Done? Good, now let’s move on.

The first thing you need to do is decide which book you want to promote. Here’s a couple ways to figure that out.

  1. Which book do you think is written the best, has the best editing, is selling best right now?
  2. Which book has the most reviews? Many promo sites say they don’t look at the number of reviews, but that does seem to be a deciding factor, anyway.
  3. Which book is in a popular genre? Have you written a YA dystopian series? You might want to try promoting one of them. If you aren’t sure what genre is popular, do a little research.

Now that you have figured that out, here is my 7 step program for you:

  1. Read all the fine print and guidelines before submitting to any of the sites. Some have limitations and/or requirements.
  2. Submit one of your first books (I’d start with the one with the most reviews) to Ereader News Today (ENT) with a flexible date.
  3. Once you are accepted on ENT, start submitting to as many of the free sites on this page as you can:
  4. If book 2 of that series has good sales during book ones promo and good reviews, I would then submit that book to BookBub (BB) around the time of the promotion so they see high rankings.
  5. Expect to get rejected by BB. It’s rare to be accepted the first time. There are some people who have consistent good rankings and over 100 reviews (mostly good) and still get rejected 18 times before they are accepted.
  6. Don’t get discouraged.
  7. Keep records. This is one thing I didn’t do until this year. Now that I have so many books published, I need to keep track of what I have promoted and where and when I can submit there again.

If you decide to start with BB, follow the same directions as with ENT.

I got accepted, now what?

Now, you start submitting to other places for the dates around your BB or ENT ad. BKnights is one of my favorites and they don’t take submissions until a week before the promotion, so it’s easy to stack with them. And it only costs $5.50. Don’t be afraid to stack promotions. The more ads you have out there, the better chance you have of reaching a bestseller’s list.

The ad is up!

That’s great! Now do some free promotions on Facebook groups and twitter. Take some screenshots of your ranking, because that can be really fun to see and/or share.

Above all, have fun and try not to obsessively refresh the sales report page on KDP. But if you do, don’t worry about it. We’ve all been there before more than once.

Thank you for reading this series. Is there something I didn’t cover that you wish I had? Feel free to ask questions in the comments and I’ll do my best to answer them.


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