Tips on Promoting Your Books, part 2

 Last week, I wrote some tips on how to decide when to promote your books and a few ways to do so. This week, we’ll go through a tips on deciding what price, how to get into the big sites, and more. If you need any help in your publication process, check out my page For Authors or send me an email. If I don’t know the answer, I probably know someone who does.

Choosing the discount

If you are new to book promotions, this may sound backwards, but if you have more than one book published, the best way to promote it, get more reviews, and promote your other books, is to put one book on sale for free and then promote it heavily. It works, trust me. If you are going to do this, though, I suggest you leave your other books full price. That way you should easily earn back any money you spend to promote the book and then some.

If you have published only one book and sales have stagnated, keep writing and editing the next book and then run a Kindle Countdown. But please don’t make a rookie mistake and only discount it to $1.99. I highly recommend doing a 1 price increment change starting at $0.99. It might not make as much money for you per book, but you’ll get more sales which will get you more money. $1.99 seems to be the dead price for books. People are more willing to spend $0.99 or $2.99 than $1.99 on an eBook. Continue reading


Tips on Promoting Your Books, part 1

An author friend recently asked me for advice on promoting books on promotion websites. As I wrote up my response to her, I thought, What about other authors? Could they possibly benefit from this advice as well? So, I decided to write up a blog post with some of my tips on promoting your books. This will expand on the advice I gave my friend as well as adding in a few other areas. And then, the link to this post will be added to my page For Authors.

My book is ready to publish, now what?

One of the best ways I have found to promote my books right pre-publication and shortly after publication is to do a blog tour. Not only will you be more likely to get a good number of reviews (which will help in future promotions), but it also gets the word about your book out to audiences you may not be able to reach any other way.

I didn’t do a blog tour for one of my recent releases and am regretting that decision. I could still do one, though, even though it has been almost a month, so blog tours can be done whenever. A friend of mine recently did a blog tour for a book she had released in 2011. She had a free promo of the book going on at the time and used that as the launch point for the tour. If you are unsure of what a blog tour is, you can see this blog post which is the first one for a blog tour I organized. If you would prefer to have someone else organize your tour for you at least the first time, there are three options listed on my For Authors blog page. Continue reading

Self-Publishing: How to Choose What’s Right, pt. 3

Sel-Publishing Post 5
This is the last post in my self-publishing series. I hope you enjoy it. My apologies for the accidental posting yesterday. I somehow accidentally scheduled it for yesterday instead of today. Enjoy the guest post about Interior Formatting!

The Art of the Interior

Greetings, fellow writers and readers! I’m Aubrey Hansen, a newlywed living in south Chicagoland. My list of credits includes owning three cats and a snake, being a self-published speculative YA author, being Faith’s friend, and co-owning Penoaks Publishing. Through Penoaks my husband and I make our living helping other indie authors get their books ready for publication. Our specialty is interior formatting.

Wait, what’s interior formatting?

Sadly, many authors don’t understand what is involved in interior formatting, which causes disasters for indie publishers because interior formatting is such an essential step of the book production process. Interior formatting, often referred to as “layout” or “interior design,” is the art of arranging the body of the book for printing. Pick up any paperback book and look at the chapter titles, page numbers, etc.; all of that had to be styled by hand from the author’s original manuscript. Even ebooks need interior formatting to ensure the text shows up properly on your Kindle screen. Some layouts are more elaborate (like a cookbook with pictures) and some are simple (like a mass-market paperback), but every book needs to be formatted before it can be printed. Continue reading

Self-Publishing: How to Choose What’s Right, pt. 2

Sel-Publishing Post 4

Today’s Self-Publishing post is part 2 of 3 in the “How to Choose What’s Right” posts. Today I will concentrate on editing and proofreading, as well as a few marketing tips I have learned. As always, feel free to ask questions and I will do my best to answer them.

Editing and Proofreading-What’s the difference?

When I first got into publishing I thought that editing and proofreading were pretty much the same. Then I heard other terms being bandied about: Line editing, copy editing, content editing, and proofreading. So, what is the difference and why are some more expensive than others? Continue reading

Self-Publishing: How to Choose What’s Right, pt. 1

Sel-Publishing Post 3 Today is the third post in my Self-Publishing blog series. If you missed the first two posts find them here and here. Today’s post is the first part of three discussions on what to pay for and what to do for yourself.

How to Choose What’s Right pt. 1

AKA: What to do for yourself and what to pay for?

ISBN numbers- free or paid? For ebook only people, this is irrelevant since ebooks have ASIN numbers rather than ISBN numbers. However, if you do a hard copy of your book, you will need to have an ISBN number. Createspace (Amazon’s affiliate for self-publishing your hard copies) offers a free Createspace assigned ISBN. This is personally what I have used for each of mine. You can also choose Createspace’s $10 Custom ISBN option which allows you to use your imprint name. If you want to have yourself listed as the publisher rather than Createspace, the $10 option would be the way to go. Continue reading

Self-Publishing: How to Get Started

Sel-Publishing Post 2

Welcome to the second week of my Self-publishing series. Last week I talked about what some of the differences between traditional and independent publishing are and why I chose the indie route. This week I’ll share some of the first steps on how to get started on publishing your book.

What are the first steps?

With everything, there is always a place you should start. So, when your getting published (indie or traditional), what is the first step?

I’m so glad you asked!

Step #1

paper-535969_1920My answer is write. Write, write, write, and write some more until you are TIRED of writing, and your characters, and your writer’s block, and everything else, and your story has come to an end, then you can stop. Continue reading

Self-Publishing: My Journey

Sel-Publishing Post 1

Today begins a five-week blog series on independent publishing how-tos and tips. Today, I will start with my reasons for choosing the independently publishing route vs. the traditionally publishing route as well as share a little bit of my journey along the way.

Indie vs. Traditional


The indie publishing and the traditional publishing worlds have both changed a lot even since I first seriously looked into getting published in January 2013. For one thing, indie publishing is much more popular and for another, it isn’t that much different than traditional publishing anymore. Continue reading