Tips on Promoting Your Books, part 2

┬áLast week, I wrote some tips on how to decide when to promote your books and a few ways to do so. This week, we’ll go through a tips on deciding what price, how to get into the big sites, and more. If you need any help in your publication process, check out my page For Authors or send me an email. If I don’t know the answer, I probably know someone who does.

Choosing the discount

If you are new to book promotions, this may sound backwards, but if you have more than one book published, the best way to promote it, get more reviews, and promote your other books, is to put one book on sale for free and then promote it heavily. It works, trust me. If you are going to do this, though, I suggest you leave your other books full price. That way you should easily earn back any money you spend to promote the book and then some.

If you have published only one book and sales have stagnated, keep writing and editing the next book and then run a Kindle Countdown. But please don’t make a rookie mistake and only discount it to $1.99. I highly recommend doing a 1 price increment change starting at $0.99. It might not make as much money for you per book, but you’ll get more sales which will get you more money. $1.99 seems to be the dead price for books. People are more willing to spend $0.99 or $2.99 than $1.99 on an eBook. Continue reading

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Tips on Promoting Your Books, part 1

An author friend recently asked me for advice on promoting books on promotion websites. As I wrote up my response to her, I thought, What about other authors? Could they possibly benefit from this advice as well? So, I decided to write up a blog post with some of my tips on promoting your books. This will expand on the advice I gave my friend as well as adding in a few other areas. And then, the link to this post will be added to my page For Authors.

My book is ready to publish, now what?

One of the best ways I have found to promote my books right pre-publication and shortly after publication is to do a blog tour. Not only will you be more likely to get a good number of reviews (which will help in future promotions), but it also gets the word about your book out to audiences you may not be able to reach any other way.

I didn’t do a blog tour for one of my recent releases and am regretting that decision. I could still do one, though, even though it has been almost a month, so blog tours can be done whenever. A friend of mine recently did a blog tour for a book she had released in 2011. She had a free promo of the book going on at the time and used that as the launch point for the tour. If you are unsure of what a blog tour is, you can see this blog post which is the first one for a blog tour I organized. If you would prefer to have someone else organize your tour for you at least the first time, there are three options listed on my For Authors blog page. Continue reading